📌 Client Profile

A B2B SaaS company sought to enter the authoring and assessment platform market with their first software-as-a-service product. Previous attempts to launch the MVP had failed, creating internal frustration and uncertainty about the product's future.

🚩 The Challenge

• A prior unsuccessful product management effort left the organization demoralized

• High expectations with a tight 6-month MVP delivery deadline

• Global development team with complex cross-functional dependencies

• Stakeholders across departments had misaligned priorities

✅ Our Solution

We were brought in by the CEO to successfully deliver the MVP under high visibility and tight timelines.

Key actions:

• Conducted comprehensive stakeholder interviews across departments (sales, marketing, support, engineering, QA, leadership)

• Identified and aligned shared priorities for MVP features through collaborative workshops

• Leveraged Agile methodologies with a globally distributed team to iterate quickly

• Facilitated executive decision-making using time-to-develop estimates from engineering and QA to scope a realistic MVP

🌟 Results

• MVP successfully delivered in 6 months, opening up a new SaaS revenue stream

• Significantly increased customer satisfaction and excitement

• The new product generated a major buzz at the annual user conference, energizing the client base and driving early adoption

📣 Client Impact

This MVP not only revitalized internal confidence but also positioned the company competitively in a new SaaS market. The rapid and successful delivery led to:

• A measurable increase in sales

• Strong customer engagement and retention

• Organizational momentum for future SaaS development initiatives